Privacy Policy

Last updated: January 2026

This Privacy Policy explains how Avanta Guard Ltd (“Company”, “we”, “us”, or “our”) collects, uses, discloses, and protects personal data obtained through our website and during the provision of our security and guarding services.

We operate primarily in the United Kingdom and may also provide services internationally. We are committed to complying with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and, where applicable, the EU GDPR and other international privacy laws.

1. Data Controller

The data controller responsible for processing your personal data is:

Avanta Guard Ltd
Director: Ivars Aleksejevs
Registered Address: 23 Jefferson Street, Goole, North Humberside, United Kingdom, DN14 6SH
Email:info@avantaguardltd.com

Where required by law, we may appoint a local representative or data protection contact for specific jurisdictions.

2. Scope of This Policy

This Privacy Policy applies to:

• Visitors to our website

• Clients and prospective clients

• Business partners and suppliers

• Visitors to sites under our protection

• Employees, contractors, and applicants (where applicable)

3. Personal Data We Collect

3.1 Data You Provide Directly

• Full name

• Business or personal contact details (email, phone number, address)

• Company name and position

• Identification details where legally required

• Billing, invoicing, and payment information

• Information provided through contact forms, emails, or contracts

3.2 Automatically Collected Data

When you use our website, we may collect:

• IP address

• Browser and device information

• Operating system

• Pages visited, timestamps, and referring URLs

• Cookies and similar technologies

3.3 Operational and Security Data

In the course of providing guarding and security services, we may process:

• Site access logs and visitor records

• Incident and occurrence reports

• CCTV images or video recordings (where deployed lawfully)

• Vehicle registration details

• Emergency contact information

4. Legal Basis for Processing (UK GDPR)

We process personal data only where permitted by law, including:

• Consent – where explicitly given

• Contractual necessity – to perform our services

• Legal obligation – compliance with UK or international law

• Legitimate interests – including security operations, fraud prevention, and service improvement, balanced against individual rights

5. Purposes for Processing

We use personal data for the following purposes:

• Delivering security, guarding, and related services

• Managing client relationships and contracts

• Site safety, monitoring, and incident prevention

• Handling inquiries, requests, and communications

• Billing, accounting, and audit requirements

• Regulatory and legal compliance

• Website administration and performance analysis

• Risk management and business continuity

6. CCTV and Surveillance

Where CCTV or other monitoring systems are used:

• Clear signage will be displayed where required

• Data is processed strictly for security and safety purposes

• Access is limited to authorised personnel

• Recordings are retained only for legally permitted periods

Individuals may request access to CCTV footage involving them, subject to legal restrictions and the rights of others.

7. Cookies and Website Technologies

Our website uses cookies to:

• Ensure technical functionality

• Improve user experience

• Analyse traffic and performance

You can manage cookie preferences through your browser settings. Disabling cookies may affect website functionality.

8. Data Sharing and Disclosure

We do not sell personal data.

We may share personal data with:

• IT, hosting, and cloud service providers

• Professional advisers (legal, accounting, compliance)

• Clients where necessary for service delivery

• Regulatory bodies, law enforcement, or courts where legally required

All recipients are contractually required to protect personal data.

9. International Data Transfers

As we operate worldwide, personal data may be transferred outside the UK.

When transferring data internationally, we ensure appropriate safeguards, including:

• UK International Data Transfer Agreement (IDTA)

• UK Addendum to EU Standard Contractual Clauses

• Adequacy regulations recognised by the UK government

10. Data Retention

We retain personal data only for as long as necessary to:

• Fulfil contractual and operational purposes

• Meet legal and regulatory obligations

• Resolve disputes and enforce agreements

Retention periods vary depending on the nature of the data and legal requirements.

11. Data Security

We apply appropriate technical and organisational measures to protect personal data, including:

• Restricted access controls

• Secure IT systems

• Staff confidentiality obligations

• Regular review of security procedures

Despite these measures, no system is completely secure.

12. Your Rights (UK & International)

Subject to applicable law, you have the right to:

• Access your personal data

• Rectify inaccurate or incomplete data

• Request erasure

• Restrict processing

• Object to processing

• Data portability

• Withdraw consent at any time

Requests can be made using the contact details in Section 1.

13. Complaints

If you are dissatisfied with how we handle your personal data, you have the right to lodge a complaint with:

• The UK Information Commissioner’s Office (ICO)

• Or your local data protection authority if you are outside the UK

14. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for their privacy practices or content.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website with the updated date.

16. Contact Us

For privacy-related questions or requests, contact:

Avanta Guard Ltd
Email: info@avantaguardltd.com